- Positioning & Messaging: Develop deep buyer personas in close collaboration with Product Managementand Sales, grounding every positioning decision in real customer and market insight. Build audiencespecific product positioning and messaging frameworks for AVILOO’s core offerings – FLASH Test,PREMIUM Test, and AVILOO Battery Warranty – ensuring each message resonates with its intendedaudience, whether that’s a leasing company, a vehicle dealer, or a private EV owner.
- Go-To-Market Playbooks: Plan, coordinate, and drive product and feature launches from brief toexecution – aligning timelines, stakeholders, and messaging across marketing, sales, and product.Develop full GTM playbooks for new market entries (UK, Nordics, US, APAC), translating central strategyinto locally relevant launch plans. Work hand-in-hand with Sales to ensure every launch is backed by theenablement, content, and training the team needs to succeed from day one.
- Sales Enablement: Create and continuously maintain a high-quality library of sales materials – includingpitch decks, one-pagers, battle cards, and demo guides – tailored to different buyer personas and salesstages. Train the sales team on product updates, new positioning, and competitive developments,ensuring reps always go to market with the most current and compelling story. Provide dedicated supportto international sales teams, adapting and localizing materials to fit specific market contexts andcustomer needs.
- Market & Competitive Intelligence: Drive AVILOO’s competitive positioning: build and maintain astructured view of the competitive landscape, develop targeted battle cards, and run regular win/lossanalysis in partnership with Sales. Translate findings into actionable recommendations for product, sales,and leadership.
- Voice of the Customer: Build and run a systematic Voice-of-Customer program – gathering feedback fromcustomers, prospects, and sales teams and synthesizing insights that inform both positioning and theproduct roadmap. Ensure the customer’s perspective is always represented in product and marketingdecisions.
- Cross-functional Collaboration: Work closely with Corporate Marketing on product-related content(video testimonials, explainers, white papers) and with the Growth team on landing pages, paidcampaigns, and conversion-focused copy. Align with Product Management on roadmap communicationsand internal product updates.
- Creative freedom in a company that is set to increase its revenue a hundredfold in the coming years.
- A workplace with a true start-up mentality, flat hierarchies, and fast decision-making.
- Use of cutting-edge tools and artificial intelligence for optimization.
(Senior) Product Marketing Manager (f/m/d)
Wiener Neudorf
Full-time
Permanent employee
Your mission
Your profile
- At least 4–6 years of experience in product marketing, ideally in a B2B SaaS, tech, or automotiveadjacent environment.
- A demonstrated ability to develop product positioning and messaging that resonates with bothtechnical and commercial audiences.
- Proven experience building GTM playbooks and driving successful product launches into existing andnew markets.
- Strong sales enablement skills – you know how to translate product complexity into tools andnarratives that make sales teams more effective.
- Hands-on experience with competitive intelligence and market research; you know how to turn datainto decisions.
- Comfortable working closely with sales teams and commercial stakeholders, with a genuineunderstanding of what helps reps win.
- Excellent written and verbal communication skills; you can write a crisp one-pager and a compellingpitch deck with equal confidence.
- Excellent English skills; German or other European languages are a strong advantage.
- Experience with multi-market or international GTM strategies is a distinct advantage.
- BA/MA degree in marketing, business, communications, or a related field, or equivalent professionalexperience.
- Genuine enthusiasm for electric mobility, sustainability, and the future of transportation.
- Strong communication and presence, and a solution-oriented mindset.
- Interest in exploring new topics.
- Passion for using AI – you leverage technology to work faster, more accurately, and more efficiently.
- Independent, precise, and pragmatic work style.
- Team player who rolls up their sleeves when the situation calls for it.
- A desire to work alongside colleagues in an office rather than alone at home
Why us?
- A senior product marketing role at the centre of AVILOO’s global growth strategy, with direct influenceon pipeline and revenue.
- Ownership of positioning, messaging, and sales enablement across AVILOO’s core product portfolio(FLASH Test, PREMIUM Test, AVILOO Battery Warranty).
- A seat at the table for product launches, market entry decisions, and GTM strategy – working closely with Product Management, Sales, and the CMO.
- An extraordinary content asset to work with: nearly one million battery tests across 800 vehicle models,ready to become powerful market intelligence.
- Flexible working and the freedom to shape the product marketing function according to your vision.
- Reliable work-life balance – personally guaranteed by the CEO.
- A performance- and team-oriented work environment where success is celebrated together.
- The minimum salary for this position is € 3,954 gross/month in accordance with the Austrian IT CollectiveAgreement (full-time, 38.5h/week). Actual compensation is based on qualifications and experience andexceeds the collective agreement minimum.
About us
AVILOO is the world's leading EV battery data expert and has developed the world's first independent Stateof-Health test for electric vehicle batteries.
Since its founding in 2018, we have grown into the global market leader in independent EV batterydiagnostics. With locations in Europe, Asia, Australia, and the USA, our clients include renowned testingorganizations, leasing companies, vehicle dealers, and automobile clubs.
You are the bridge between AVILOO’s products and its markets. Youtranslate complex technical capabilities into compelling propositions, equip the sales team with the materialsthey need to win, and ensure every product launch lands with clarity and impact – across existing marketsand the new geographies we are entering.
If you want to advance your career with us, then this is Your chance!
If turning complex technical products into crisp, compelling stories that win deals and open markets is yourcraft, then this is Your chance!
If building GTM playbooks from scratch – for new products, new segments, and new geographies – is exactlythe challenge that energizes you, then this is Your chance!
If you have a genuine talent for positioning that makes sales teams feel equipped and confident to win, then this is Your chance!
If you want to play a central role in taking AVILOO from European market leader to global standard for EVbattery trust, then this is Your chance!
Our ambition: Global technology leader in battery diagnostics.
We are not a company of buzzwords or fads. We stand for performance, pragmatism and common sense —with a dash of humour and genuine team energy. What counts here is what you can do and how you contribute.
“We take care of our people. While performance is important to us, we also ensure a good work–life balance.As a father of five, I know that parents in particular need flexibility. I guarantee that flexibility to you!” — Dr.Marcus Berger, CEO
Sounds like you?
Want to be right in the middle of it?
Then send us your application documents. We will get back to you reliably!
We look forward to getting to know you!
AVILOO GmbH
IZ NÖ Süd, Straße 16, Objekt 69,
2355 Wiener Neudorf
Tel: +43 676/ 7725495,
www.aviloo.com/en/jobs-company
Since its founding in 2018, we have grown into the global market leader in independent EV batterydiagnostics. With locations in Europe, Asia, Australia, and the USA, our clients include renowned testingorganizations, leasing companies, vehicle dealers, and automobile clubs.
You are the bridge between AVILOO’s products and its markets. Youtranslate complex technical capabilities into compelling propositions, equip the sales team with the materialsthey need to win, and ensure every product launch lands with clarity and impact – across existing marketsand the new geographies we are entering.
If you want to advance your career with us, then this is Your chance!
If turning complex technical products into crisp, compelling stories that win deals and open markets is yourcraft, then this is Your chance!
If building GTM playbooks from scratch – for new products, new segments, and new geographies – is exactlythe challenge that energizes you, then this is Your chance!
If you have a genuine talent for positioning that makes sales teams feel equipped and confident to win, then this is Your chance!
If you want to play a central role in taking AVILOO from European market leader to global standard for EVbattery trust, then this is Your chance!
Our ambition: Global technology leader in battery diagnostics.
We are not a company of buzzwords or fads. We stand for performance, pragmatism and common sense —with a dash of humour and genuine team energy. What counts here is what you can do and how you contribute.
“We take care of our people. While performance is important to us, we also ensure a good work–life balance.As a father of five, I know that parents in particular need flexibility. I guarantee that flexibility to you!” — Dr.Marcus Berger, CEO
Sounds like you?
Want to be right in the middle of it?
Then send us your application documents. We will get back to you reliably!
We look forward to getting to know you!
AVILOO GmbH
IZ NÖ Süd, Straße 16, Objekt 69,
2355 Wiener Neudorf
Tel: +43 676/ 7725495,
www.aviloo.com/en/jobs-company